Autonomous driving paper index
Live selling on the move: Disentangling the Roles of Perceived Autonomy and Control in Ambulatory Live Streaming
One-line summary
A new form of live commerce - ambulatory live streaming - has emerged as a fast-growing retail format, in which streamers sell products from a first-person perspective while moving around from store to store in a physical retail environment.
Engineering notes
Key topics: autonomous driving, control. See the paper for implementation details and experimental results.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。
Original abstract
A new form of live commerce - ambulatory live streaming - has emerged as a fast-growing retail format, in which streamers sell products from a first-person perspective while moving around from store to store in a physical retail environment. Despite its rapid growth, ambulatory live streaming face challenges in driving customer engagement. Drawing on information foraging theory, this study investigates how consumers' perceived control and perceived autonomy influence their engagement intention in ambulatory live streaming. We also examine the moderating role of goal clarity in these relationships. The research hypotheses will be tested using a questionnaire survey of consumers with recent ambulatory live streaming experience. Findings of this study will advance the theoretical understanding of ambulatory live streaming through the lens of information foraging theory. The findings will derive useful insights for practitioners to stimulate customer engagement in ambulatory live streaming.
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